I just want to tuck this one away for when I need a smile. I love type.


I’m a fan of Conan O’Brien. There was a period in my life where I used to watch a lot of late night television and I always found my way to Conan. That is, after Craig Kilbourn left the late night scene.

I had tickets to see Conan live in San Francisco while we still lived there and right at the moment of that scheduled performance was when the whole catastrophe went down at the Tonight Show. His show was postponed, we moved away from San Francisco, tickets were refunded and Conan disappeared for a while.

I’m so glad he’s back. I can’t say that I catch his show too often on TBS, mostly because I forget to check that channel of television in my surf time. But he handled the situation well. And I really love how this person captured these words from Conan. Such a great message. Take a look.

via Quipsologies

Are You Happy?

Alex Koplin and David Meiklejohn // http://www.h34dup.com


I can’t even tell you how loudly this speaks to me…plain and simple. If you’re not happy, do something about it. That’s how I’ve lived my life. And it’s paid off.

Do you think they would release a set with just 2s and 3s for me? Or perhaps I need to make some of my own…

I love type. LOVE it. And when I came across this artist on Design Sponge, I wanted to find a way to keep this inspiring artist’s work closeby. And thus, we have my first entry here in over a year and a half!

Isn’t this alphabet just incredible? Ideas of my own have been percolating for a while to illustrate my own alphabet and frame it. When I saw this piece at Room & Board I was like, “I could make that!” And I shall. This blog entry will make me accountable 🙂

I seem to be drawn to designs on jars.

Take a look at these beauties.


I’m not a brand expert. I will state that right up front. But I know the importance of branding and being consistent in applying your brand. I struggle with the idea of updating your brand because if it is strong enough to begin with, you should never have to update it to “keep up with the joneses.” Case in point, a sampling of logos that have remained true to their original design as time has marched on.


Over the holidays I spotted some drastically different Pepsi boxes at Target. I documented the former Pepsi logo at my grocery store here in San Francisco a few weeks later. The change is apparent immediately. Why is it that changing a design to a lowercase type solution makes it more “hip, cool and modern”? And the slight “squiggle” to the letter E…unnecessary. Pepsi has been in an uppercase type-setting for as long as I can remember. Why change now? Was it not strong enough to begin with?


A coworker of mine sent me this link the other day. This image cracked me up:


My biggest thing with a brand as global as Pepsi – how will you ever update every iteration of your logo to make it consistently represented? Or is it part of the charm to have a history of your logo strewn across the mini-marts of the world?


(images courtesy of The Upstairs Room on flickr)

I prefer diet pepsi to diet coke, but as far as brands go…Coca-Cola has my vote.

And while we’re on the subject of brands – did you see the change in Baskin Robbins a while ago? I spotted two different logos still in use across town in Knoxville, TN. Now, I don’t know about you, but if I’m going to change my identity, I would want it to be changed across the board.


A good mark should be strong, unique, memorable and able to withstand time. There are some communication mediums that thrive on change – the worldwide web is a good example. But a company that constantly changes their identity…I don’t know what that says about the company. Ice cream at Baskin Robbins doesn’t really change. And the Pepsi soda itself is not changing. Why does it need a facelift? Why can’t you rely on your consumers to just choose what they like? And not be confused when they are looking for their trusty soda or ice cream joint.

I came across this great article on the AIGA national website today. I could not agree more with the sentiments of this article. Signs are not the solution to every problem…and this is coming from someone who designs signs for a living 🙂

We got new hand dryers in the restrooms at work this week. I think they are excellent. These were all over Hong Kong and Tokyo when I was there 2 years ago, but they weren’t dyson brand. I’m a big fan of how efficient they are and that we will use less paper towels. However, what do I do if I spilled something on my shirt, washed it out, and need to dry it off? That’s when the “old school” hand dryers will be missed…

This site is amazing. I love the transitions between each of the areas on the site. So much thought and attention to detail. I could click on this site for hours and just watch all of the pages unfold again and again…it’s also helps that the content of the site interests me as well. Take a look at the talented artists and beautiful site.

My more critical assessments about the design I see around me all seem to reside inside of my head at the moment. I need to get them out on paper, or at least on to this site for discussion. But for now, all I can do is highlight good design when I see it.

In the January/February 2008 issue of Communication Arts the work of Turner Duckworth is highlighted on pages 54-63.

In the article David Turner states, “There’s more to design than making something attractive. An idea is something that makes your mind work.”

Bruce Duckworth believes, “If you can strip everything unnecessary away, you are sure to communicate the most important thing.”

“We’re looking for the strongest expression of an idea.”

Their designs for Waitrose really appeal to the designer in me – and the consumer. I would love to walk in to a store where everything was designed and presented in such a way that I could clearly understand the product – without having to get past a brand name.

I’ve always enjoyed drawing type. Back when I was in high school and my sister was in college I remember when she brought home a Letraset catalog. I flipped through that catalog in amazement at how many typefaces there were. I used to xerox pages and blow them up so I could see each letter larger and then proceed to draw my own words and phrases in “fun” typefaces like – Party! Let’s just say, my taste has improved since then.

The internet is an amazing place where each and every day you can find something new, exciting and inspiring. In my flickr-browsing I came across the type junkie. And while getting lost in her photos and endless creative blogs and websites I landed on this youTube video.

The name Paula Scher, for me, will always be synonymous with inspiring handwritten typography, and good design.

I love typography. This book is so clever. I cannot wait to get my very own copy. ABC3D by Marion Bataille.

If you have landed here via define23.com, welcome. I hope you are enjoying my personal website. This personal blog is still in the works. I have lots of ideas, but the online publishing part is making me consider my words very carefully. All that’s here for now are a few “about” pages. Come back soon for more exciting content.

Until then, I will leave you with the highly entertaining Virgin America flight safety information video. I recorded this on my flight back to Los Angeles from Dulles Airport – there’s a tiny interruption in filming for a goofy appearance by my husband and I. The departure from the usual made me pay attention to this flight information that I have heard countless times. The illustration route was a brilliant design decision, if I do say so myself. Keep your seatbelt securely fastened – it’s time for the design police blog to take-off!

Virgin America Flight Instruction Video from Rebecca W on Vimeo.