My more critical assessments about the design I see around me all seem to reside inside of my head at the moment. I need to get them out on paper, or at least on to this site for discussion. But for now, all I can do is highlight good design when I see it.

In the January/February 2008 issue of Communication Arts the work of Turner Duckworth is highlighted on pages 54-63.

In the article David Turner states, “There’s more to design than making something attractive. An idea is something that makes your mind work.”

Bruce Duckworth believes, “If you can strip everything unnecessary away, you are sure to communicate the most important thing.”

“We’re looking for the strongest expression of an idea.”

Their designs for Waitrose really appeal to the designer in me – and the consumer. I would love to walk in to a store where everything was designed and presented in such a way that I could clearly understand the product – without having to get past a brand name.